Give Yourself a Raise by Becoming a Specialized Virtual Assistant

If you look at the world of work, you soon realize that people who specialize make more money than those who don’t. This works in all aspects of our society. If you’re a primary care doctor, you make a lot less money on average than if you specialized in something such as oncology, or even podiatry. This is also very true for virtual assistants.

Marketing yourself as a VA who specializes in a specific skill is always going to help you make more money in less time than if you generalize. What’s more, you only need to specialize in what is popular right now to make bank. If you stay ahead of trends, you will be able to design your services based on those trends.

Some ideas that are popular right now

WordPress VA – You can set up WordPress for your clients and help them add blog posts and other content to their website regularly. You don’t have to build the entire site, but instead, the web designer creates it, and you just update it with the content provided by your clients. You’ll make sure it looks pretty, all the links work, and that the SEO is working.

Aweber VA – It doesn’t have to be Aweber. Of course, it can be any email marketing auto-responder platform. If you know how to use it very well and can help customers get more out of their use of it, then that’s what you should market to them. Most people don’t know how to use any software fully, but if you do, you can really knock it out of the park by helping your clients get the most out of it.

Instagram VA – Many popular Instagram stars get busy after they become popular. It makes it hard for them to have time to publish their images, edit them, and promote their work. You can help them with that and help them build an audience from the ground up too. If you know how to do that, market your services to the people you most want to work with.

YouTube VA – Many people want to start YouTube channels, or they already have them, you can work with newbies, or you can work with only platforms with 500K subscribers, it’s up to you regarding who you want to work with and the services you put together for them based on their needs as a YouTube Star.

Facebook Marketing VA – Do you know something about how to run ads on Facebook to help your clients make more money and sales? If so, you can become a Facebook Marketing VA. Many people who help companies run ads charge a percentage of sales, a percentage of ad spend budget, or a flat rate for each campaign.

Pinterest VA – Many businesses like to set up shoppable pins on Pinterest but don’t know how to do it or don’t have time. You do. You can help your clients set up the best pins and get more engagement on their pins.

Kindle Publishing VA – Being a self-published author isn’t as hard today as it used to be, but if you know something about publishing on Amazon Kindle, you can help guide your customers through the process. You don’t have to be an editor or anything, you just need to know people that can help your clients, and you’re golden.

Marketing Funnel VA – Everyone who has a business needs an online marketing funnel today. It’s a high-level skill set that any business owner needs. All you need to do is set up a package for creating a marketing funnel for your customers, and you can make six figures plus.

Project Manager VA – Every business owner who manages contractors and employees needs help doing it. No CEO does everything alone. They always have a smart and organized assistant that does all that for them. That can be you. If you’re good at setting up processes and steps to achieve goals using project management software and working with individuals, you can do this.

As you think about the platforms and systems that are popular right now, and what you’re good at doing, and who you want to do it for, you should be able to narrow down some very specific services for your customers based on the platform and your skill set. Remember to create an entire package instead of just charging hourly for the services. Packages ensure that you have time for more than one customer and that you produce consistent results.


Working as a Freelance Writer

Working as a freelance writer is a remarkable, lucrative, and secure path to take if you want to freelance. However, there are both pros and cons to working as a freelance writer of which you should be aware. Let’s talk about what it takes, how you can get started, and the pitfalls you will want to avoid, making writing for others a successful freelance business for you.

“Working as a freelance writer is a remarkable, lucrative, and secure path to take if you want to freelance.”

What It Takes

To be a writer today, you really don’t need a writing degree. What you do need is the ability to write in a conversational tone to the audience that is going to read the work per your customer’s specifications. How much you can make writing depends on your customers and the type of writing you do.


For example, if you write sales pages, you may be able to charge based on how much money you think they’re going to make from the campaign. If you write blog post content, you will likely want to charge per word or page of writing depending on how much research you need to do. You can make from $20 to $1000 a page. It really depends on your customers, their niche, and what the deliverables include.


If you are going to do the writing yourself, you’ll need to be able to set aside enough time to do the actual writing in addition to marketing your services. If you outsource the writing, you may need to hire writers, editors, and project managers to make the process run smoothly, or you may want to act as the project manager yourself.


It really depends on the type of work you want to do and how much money you want to earn. Some writers prefer to work alone, and others like building a big team, and do best finding clients for their team over finding clients for themselves and doing the work themselves. It’s totally up to you and the type of freelancer you want to become.

“This type of writing commands a higher rate, too, although it’s going to be harder to find clients. When you specialize, you can charge more, but you’ll work with fewer people too.”

How to Get Started

To get started as a writer, you’ll need first to determine what skills you have. For basic content writing, if you know how to write an average of a 500- to 1500-word article about the topic in question, based on your research, you can likely get started with that now.


But for copy-writing that appears on sales pages, landing pages, and advertisements, which is more specialized writing, you may need to take a class or develop some experience since it’s a particular type of writing. This type of writing commands a higher rate, too, although it’s going to be harder to find clients. When you specialize, you can charge more, but you’ll work with fewer people too.


Articles are typically written at about the sixth-grade level and offer a general overview of the topic. More in-depth writing will require more knowledge and research chops, thus command a higher pay rate. Many website owners work with content writers to produce 30 or more articles each month, whereas they may only need one landing page a month or sales page a month.


Start with one type of writing for one specific customer for now. You can always add more services on later but starting with one type of writing for one type of customer makes it a lot easier for you to find your market than spreading yourself too thin at first.


When you figure out that one thing you want to do, set up a website, social media platforms, and an email autoresponder and do for you what you tell your customers you’ll do for them until you are working with enough people to fill up your time.


Finally, you’ll need to avoid the many pitfalls of writing for a living such as avoiding customers who are not the right fit for you, who want to underpay you for your expertise and time, and who don’t value you as a human. Of course, you’ll also need to ensure that you have set aside enough time to produce enough writing to reach the goals you’ve set for yourself monetarily while also providing you balance in your life.

Figure Out What You are Good at and Start Offering That  

When you finally determine that you do want to become a freelancer, the most straightforward course of action is to figure out what you are good at and start offering that. For example, if you liked to write papers in school, you can probably get content writing gigs. If you’re good at creating websites using self-hosted WordPress, you can do that for small business owners. If you are good at using any type of software, you can offer your services to help with that.


Whatever it is that you’re good at doing, like doing, and can easily do with what you have or with minimal additional resources, is the best thing to start with. The main thing is to figure out what you’re good at, can see yourself doing for several hours a day for the next few years, and that’s simple to start with – and start with that.


To help you figure it out, ask yourself a few questions:

What are Your Skills Now?

Knowing what you’re good at right now is going to really help you figure out what you can do right now to start as a freelancer. Using a skill that you already have is the fastest way to start. You can always start with one thing and move to another as you learn more. The point is just to get something now so you can build on it later.

Do You Want to Work Alone or With Others?

Many people like working alone, others prefer to have people around. You need to know what type of person you are because being a freelancer sometimes can make you feel like a shut-in if you don’t pick the right tasks to do that work for your needs. For example, if you have a customer service call job right now and you hate every part of it, you’re not going to like it more if you are a freelancer doing it from home.

Are You Able to Organize Your Time?

To be a prosperous freelancer, you really do need to know how to organize your time so that you do enough work and make enough money. You must be self-motivated enough to be able not to treat your freelancing business as a vacation. You still have to do the work and provide deliverables to get paid and organizing your time to fit it all in is imperative to your success.

Are You Skilled with a Particular Software?

Think about the things you already do, and the software you already use, whether in your work or for fun. If you are good at using software such as shopping cart software, marketing software, and other software that people use personally or in a business, you have a chance to become a consultant for that software, which can be very lucrative helping people get set up.



What are Your Hobbies?

You may even be able to turn your hobby into a full-time income. Many people have done it now that platforms like Etsy, Amazon Marketplace, and others exist to help freelancers and hobbyists make money off their creations. More than one college student is making six figures on Etsy selling stickers, patterns, and other creations.



Can You Do the Work You Want to Do?

When you start thinking about the type of work you want to do as a freelancer, it’s time to be honest with yourself. Is your life set up so that you can do the work you say you want to do? If you think you want to start a call center from home, but you have dogs and kids that won’t be quiet, you can’t do it. Before you even start, make sure that you really can accomplish what you want to so that you don’t waste time or money trying to do something that isn’t going to work for you right now.

How Will You Do the Work?

Try to imagine the process of the work, and how you’ll do it. As you brainstorm ideas, go through the entire thing so that you know what the product or deliverable will look like. If you can see the process, it’s going to be much more likely to work out for you and your clients.

For Whom Will You Do the Work?

Knowing that customers who need the work exist is part of figuring out what you want to do as a freelancer. It’s going to be much simpler if you provide a solution to a customer who you already know exists and where to find them than it is to create the service and then find the customer. Figure out who you want to work with first, then provide solutions to them that match your skills.

Are You Self Motivated?

When you freelance, even though you have customers and clients, you don’t have bosses. You have to do the work without anyone telling you. You have to get up each day and do the work on your own. The money isn’t going to come to you without working. Can you self-motivate yourself to do the work that’s needed even if you aren’t racking up dollars for each hour you work?

Do You Need Flexibility?

What type of lifestyle do you want to build? Do you want to be able to go help your kids, parents, or others at the drop of a hat? Do you want to be able to change things around, or are you okay with working specific hours? Yes, you can design this however you want to. Just don’t pick a service that requires you to be someplace at certain times that focuses only on deliverables, and you will have the flexibility you need.



Am I Okay Spending Long Hours Alone?

Many freelancers end up spending many hours at their computer pounding out articles, offering customer service, building marketing funnels, and more – with no interaction from anyone. Sometimes this happens for days on end. You will have to find ways to network with others if isolation and working alone doesn’t work with your desires.

Do I Need to Be Outdoors or Indoors?

Some people enjoy being outside or out of their house working. You can design a freelance business that answers the need for you to be outdoors or indoors. It’s totally up to you. For example, if you like being outside, starting a pet walking business might work for you. If you dislike being outside, you may want to stick to computer-related services.

Remember that you are designing your own life, so there are no right or wrong answers. While it’s true that every single thing you do in life has both positive aspects and negative, as a freelancer, you can try to outsource or do away with most of the negative stuff while focusing on the positives – since you get to set this up the way you want to and not the way someone else tells you to.